Online retailers will have good reason to make merry this holiday season.
People shopping via the Internet will spend to the tune of $43.4 billion during November and December, according to a report out today from ComScore.
That figure is a 17 percent gain over last year’s online holiday spending, which itself rose 15 percent over 2010’s number. It’s also way ahead of the retail industry’s expectation of just a 4.1 percent rise in overall consumer spending this season.
“The strength leading up to and during the holiday season-to-date, in addition to a maximum 32 shopping days between Thanksgiving and Christmas, provide the basis for what we view as a fairly optimistic outlook for the 2012 online holiday shopping season,” ComScore Chairman Gian Fulgoni said in a statement. “This would put an exclamation point on what has already been a strong year for retail e-commerce.”
Online spending for the first 18 days of the holiday season has already reached 10.1 billion, a 16 percent jump from the same period last year. The cheeriest day so far for online retailers was November 8, when consumers spent $829 million.
“Recent five-year highs in consumer confidence and early retailer promotions appear to …
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