The date was set for January 24, 1984, two days after the Ridley Scott-directed TV commercial introducing the idea of the Macintosh would appear during the Super Bowl between the Washington Redskins and the Los Angeles Raiders. Steve Jobs would unveil what he came to call Apple’s “insanely great” personal computer “for the rest of us.”
The day couldn’t come fast enough. While its flagship Apple II was selling well, the Apple III had flopped. What’s more, few businesses were willing to pay $10,000 for Apple’s Lisa, which debuted in June 1983.