Archives for Social Media

Facebook Gobbles Up Instagram

Facebook Gobbles Up Instagram

April 14, 2012 | Comments Off on Facebook Gobbles Up Instagram

by Emily on April 14, 2012 in Getting Familiar , Our Blog

By Emily A. Hay, Founder, Hay There Social Media

Written for the Internet Advisor Show on WJR 760AM.  Check out the social media toolkit and links to podcasts .

We’ve learned that Facebook has acquired Instagram for a “modest” $1billion, pretty much the dream scenario of any tech start-up.  This acquisition shows how a good idea combined with the right timing can be a winner for the entrepreneurs and end-users alike.  Instagram has millions of its own users and Facebook recognized that Instagram enhances the experience on their social network particularly via mobile.

In today’s post, we’ll cover:

  • What Instagram is
  • Why people love it and how business owners can use it
  • Why this makes sense for Facebook
  • What’s next

What is Instagram:

It’s a free app that offers fast, beautiful photo-sharing.  It allows users to snap a photo, add a filter to transform the photo (you can make it black and white, or “blurry” to look vintage/“artsy”, and many more), then post to Instagram.  From there, the photo can be shared to other social networks like Facebook, Twitter and Tumblr.

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Emily A. Hay: Yelp Help and Google Places For Small Businesses

Emily A. Hay: Yelp Help and Google Places For Small Businesses

March 31, 2012 | Comments Off on Emily A. Hay: Yelp Help and Google Places For Small Businesses

Emily Hay

YELP HELP AND GOOGLE PLACES FOR SMALL BUSINESSES

by EMILY on MARCH 14, 2012 in ACTION PLANS

Hay There! When it comes to listing your business online, there are many roads to take, but which one leads you down the right path?  Since each business has its own strategy and goals, it’s hard to pinpoint which listings will be best for you.

In today’s blog post, we are helping you break-down 2 listing sites that your small business owners NEEDS to be aware of: Yelp and Google Places.

GOOGLE PLACES

Google Places is a listing where business owner can input information, including address, phone number, website, directions, and even photos representing their business. With Google juice behind the listing, these pop up often when people search for a specific business using Google as a search engine.

Don’t think restaurants are the only type of business that get reviewed!  Venues, specialty service providers and even churches have feedback available for others to read and learn from.

Google users can also utilize the listings to voice their opinion by posting a business review.

YELP

Yelp’s tag line is “Real Reviews. Real People.” – which means business owners have little control …


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Emily A. Hay: Founder Hay There Social Media

Emily A. Hay: Founder Hay There Social Media

March 31, 2012 | Comments Off on Emily A. Hay: Founder Hay There Social Media

All about Emily

 

As the Founder of Hay There Social Media, LLC, Emily A. Hay specializes in helping small business owners understand and implement specific tactics to grow through social media.  With a background in sales & marketing coupled with experience of small business environment, she understands how a social media presence backed by a clear strategy can be an effective means to market, network, and build a brand. …


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Emily A. Hay: Pinterest Tips

Emily A. Hay: Pinterest Tips

March 31, 2012 | Comments Off on Emily A. Hay: Pinterest Tips

PINTEREST TIPS

by EMILY on MARCH 1, 2012 in GETTING FAMILIAR

Hay There! Are you hearing a lot about Pinterest? Emily A. Hay joined the Internet Advisor team on WJR 760AM to share some quick points on this much-talked-about social network. This blog will keep you in the loop on the basics and hopefully catch your Pinterest ☺

Remember, you can listen to the full podcast of Emily A. Hay on the Internet Advisor show on WJR 760AM in our media section (Also available on iTunes).

WHAT IT IS

  • Pinterest – an online pinboard for different topics you are interested in
  • Default pinboard categories like “Products I Love” and “My Style” but you can create your own (HINT: creative pinboards get noticed)
  • Has been around since 2009 – more than 11M users last month (2012)
  • It’s a way to organize a LOT of content very efficiently
  • This user-friendly interface can impact how companies structure their websites going forward

HOW IT WORKS

  • It’s image based – ALL visual
  • To create an account, you must be invited (request an invitation)
  • Create your own personal profile with picture, basic info, links to your website, Twitter and Facebook profiles, etc.
  • Content types shared
  • Recipes,
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Emily A. Hay: How to Use Facebook Timeline

Emily A. Hay: How to Use Facebook Timeline

March 31, 2012 | Comments Off on Emily A. Hay: How to Use Facebook Timeline

HOW TO USE FACEBOOK TIMELINE

by EMILY on JANUARY 29, 2012 in GETTING FAMILIAR, OUR BLOG

Hay There!  Are you hearing a lot about the new Facebook Timeline?  In today’s blog, we’ve outlined some key points about this important new Facebook change to keep you up in the loop!

Remember, you can listen to the full podcast of Emily A. Hay talkin’ Timeline on the Internet Advisor show on WJR 760AM in our media section.

WHAT IT IS

  • New upgrade to personal profiles on Facebook – currently limited to personal pages only (not business pages)
  • Replaces your “wall” and “profile” – the new lingo is “Facebook timeline”
  • An article came out the week of 1/22/12 from Facebook that says “over the next few weeks” it will rollout a conversion to all users – the new format won’t be optional

– To activate it today, visit: Facebook.com/timeline

  • You have 7 days to preview your new look before it goes live.  If you like it right away, simply click “publish”
  • Exciting new visual feature is the “cover image” – which is always public

WHY IT’S SUPPOSED TO BE BETTER

  • Move from social graph (friend connections) to “OPEN GRAPH” to allow
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Emily A. Hay: Twitter Basics

Emily A. Hay: Twitter Basics

March 26, 2012 | Comments Off on Emily A. Hay: Twitter Basics

The newest member of our tech expert team is Emily Hay, the genius behind, Hay There Social Media.  This is Emily’s first installment in an ongoing series on commentaries on the many aspects of social media from the simplest application to highly evolved marketing plans for small businesses.

Twitter just celebrated its 6th Anniversary on March 22 with 140 Million users and 340 Tweets every day all in 140 characters!  Here is Emily Hay’s outline of Twitter Basics.  Download the podcast for March 24, 2012 and listen to the first hour to hear Emily talk about the history and future of Twitter. …


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