Apple May Launch Subscription TV Service in September

The tech giant is in talks with TV programmers about a service that would include about 25 channels, according to the Wall Street Journal.

Apple’s much-hinted-at subscription TV service may become a reality before the end of the year.

The iPhone maker is in talks with TV programmers to offer a Web-based subscription TV service that would launch in September, the Wall Street Journal reported Monday, citing unidentified sources. The service would offer programming from about 25 channels, including major networks ABC, CBS and Fox, that would be available on all devices running Apple’s iOS operating system, including the Apple TV, according to the report. (Disclosure: CBS is the parent company of CNET.)

The service, which is expected to be announced in June, would deliver programming across the Internet, like Dish’s Sling TV product and Sony’s upcoming service. The report did not reveal an expected subscription cost for the service but did note that some media executives pegged Apple’s service at about $30 to $40 a month. Dish’s Sling TV, meanwhile, is a $20 per month live TV package with 12 channels, including ESPN, TNT, CNN, HGTV and the Disney Channel. (Only US details have emerged at the moment.)

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