Smart TVs have long been exiled to the outcast table, but Roku televisions may be arriving at just the right time and the right price — cheap — to move connected televisions into the mainstream.
Roku is integrating its popular TV streaming-box capabilities for the first time into television sets from TCL and Hisense, big Chinese manufacturers that are making their largest concerted pushes into the US with the Roku lines. Originally announced in January at the Consumer Electronics Show, Roku sets from TCL are now available for preorder from Amazon and to be sold by major retailers in the coming weeks, with the Hisense TVs set to hit stores late next month, the companies said Monday.
Most importantly, they’re priced to move. A 32-inch set from TCL, for example, costs $229.