3 Things New MS CEO Must Do

Don Reisinger,  February 9, 2014

One of the main challenges for Microsoft’s new CEO won’t be appealing to the enterprise or growing Microsoft’s cloud business; it’ll be finding a way to make people actually care about the company’s high profile Surface tablet.

Satya Nadella wasn’t the favorite for Microsoft’s chief executive spot when Steve Ballmer announced last year that he was planning to retire. But as more and more people fell off the possible list, it became clear that Microsoft wanted someone who understood its company and could lead it from a place of clarity on what it should and should not do in the coming years.

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