Facebook’s new look is similar on PCs, smartphones, and tablets. The company says it wants everything to be consistent, so users don’t feel lost, or wind up with missing features when jumping from platform to platform.
At a press event at headquarters, Mark Zuckerberg repeatedly used the phrase “personalized newspaper” to describe the direction of the site’s core feature. And the Feed’s new features arguably make Facebook a better way to stay on top of current events than ever before.
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