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Amazon Launches Fire TV…Is it all that hot?

Amazon launches Fire TV, an Android-powered streaming and gaming set-top box for $99


We’ve been waiting for it for quite some time, but now Amazon is finally ready to make its play for the living room. Fire TV is not a barebones device like the Chromecast; it’s a powerful Android-driven platform with ties to the broader Amazon ecosystem. Inside the slim black plastic box is a quad-core CPU with a full 2GB of RAM — that makes it more akin to a high-end smartphone than your typical streaming device. And it’s incredibly slim, shorter than a dime, with barely enough clearance for the small selection of ports around back, which includes the standard HDMI, as well as optical audio and Ethernet.

The interface is incredibly image-heavy. Browsing through the Amazon video store is basically just scrolling through an endless barrage of movie posters presented in a moving 3D bar. And, at least during the demo, the hardware churned through the slick UI with nary a hiccup in sight. But far more impressive was how quick videos were to load. Pressing play on almost any video instantaneously launched the movie or show. And we

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